March 2013

Visualizing Your Target Audience

Posted by & filed under Blog.

One of the most important components of a successful marketing campaign is the ability to accurately target the consumers or prospects most likely to be interested in your products or services. Skilled marketers will often refer to wanting to take a “laser” (narrow) focus rather than a “shotgun” (wide) approach to targeting their potential customers. One of the best ways to selectively identify your target customers is through the use…

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