November 2015

Unlimited choices with a limited budget: Implement the right tactics to build brand awareness

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You want to grow your business and build bran awareness. You have countless channels to choose from, infinite sales representatives banging down your door with the “perfect solution,” and limited resources. So, where do you focus your efforts? While there’s no one-size-fits-all marketing mix, tactics generally fall into two buckets: Brand awareness and direct response. But before you can decide which type will be best to promote your product or service,…

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Content Marketing Defined

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The term content marketing – the strategic approach to providing relevant and valuable content to a defined audience – originated in the early 1990’s and gained popularity with the growth of online marketing. In 2014, Forbes Magazine reported that over 90% of B2B marketers include content marketing in their overall marketing plan. So what exactly is content marketing and how does it apply to your business?   With the rise…

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Make Your Video Stand Out of the Pack on YouTube

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YouTube is the world’s second largest search engine with two billion videos streamed yearly. Video optimization will expose your company’s brand to a universe of new prospects. Most companies film a video, put it on YouTube, and think they are done. However, if you want to stand out in the pack, there are steps to optimize your video and make your investment worth every penny. To make this post as…

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