July 2016

5 Tactics to Improve Survey Response Rates

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Conducting an online survey is a simple, cost-effective, and powerful way to identify the attitudes and behaviors of your target audience, your customers, or your employees. However, retrieving a satisfactory amount of survey responses is another story. In order to analyze and interpret your data to it’s full potential, the survey must yield a high enough response rate to guarantee results are accurate and scalable. Thinking of ways to increase…

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6 Factors to Consider When Choosing a Loyalty Program Platform For Your Small Business

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When implemented correctly, a loyalty program is a great way to build relationships with your existing customers and consequently increase sales. As you select a platform for your loyalty program, consider the following questions: Does the platform integrate with my point of sale (POS) system? To preserve a smooth customer experience at the point of sale, confirm that the loyalty program platform you select integrates with your POS system. This…

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3 Tips for Optimizing Local Search Results

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For small to mid-size businesses, showing up as a top result in Google makes a world of difference. However, ranking as a high search in Colorado isn’t going to help increase sales for your company that only serves Rhode Island. Search engines have been revamping their results to be more focused on serving local, relevant results to their users. For local and regional businesses, ranking high on location-based services and…

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