November 2016

Marketing Tips to Overcome Challenges Facing Small Businesses

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It is common knowledge that marketing plays a crucial role in a business’s success, but not every small business understands that these strategies are within their reach.  Marketing may not always seem like a priority when dealing with other important facets within your company, such as personnel issues and adapting to the ever-changing economy, but the crux of the matter is that marketing is already playing a leading role in…

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Roadmap to Choosing the Right Marketing Automation Platform for your Business

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Marketing automation has a two-fold promise: 1) increase your visibility on your entire marketing strategy with comprehensive analytics that drive more conversions, and 2) align your sales team with marketing efforts that will save them time in closing leads. Innovative new platforms designed to make campaigns more effective allow businesses to nurture customers in real time using relevant behavioral data. However, finding the right software and implementing it correctly can be an…

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How to Harness the Power of Video Marketing

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Video marketing is booming, and it’s not difficult to understand why – from telling a rich, engaging story to demonstrating clear step-by-step directions, videos can do more than other types of media. As the time spent by the average consumer watching videos for educational, entertainment or other purposes increases, it is becoming all the more crucial for your business to hop on the video marketing bandwagon to stay relevant. Read…

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Website Retargeting: What It Is, How It Works, and Why You Need It

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If you’ve used the internet, you’ve been retargeted. You may have been browsing Amazon looking at a 48-pack of socks, and then the next day, you’re checking the weather and there’s an ad for a 48-pack of socks! How did they know? It’s called retargeting, or remarketing. It’s a method of digital advertising that lets you serve ads to people who have visited your website. By placing a pixel, or…

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