September 2017

It’s Time – A/B Test Your Website

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A/B testing is the not so secret approach to optimizing any website. A/B tests compare two or more variations of a landing page by adjusting features such as text size, calls-to-action (CTAs), images, etc. It’s an ideal way to acquire data based on real consumers and make educated changes to your site. A great tool for A/B testing is Optimizely. This intuitive platform allows users to make direct changes to…

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