September 2017

Cold Calling 2.0

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Cold Calling 2.0 is a process-oriented tactic any organization can implement to generate high-quality leads. It is more sophisticated than cold calling, and uses email, which can be deployed at a faster rate than phone calls. It can be accomplished in five basic steps: Step 1: Determine and Develop the Audience You will need to define the list of decision makers your organization wants to acquire. This list should include…

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It’s Time – A/B Test Your Website

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A/B testing is the not so secret approach to optimizing any website. A/B tests compare two or more variations of a landing page by adjusting features such as text size, calls-to-action (CTAs), images, etc. It’s an ideal way to acquire data based on real consumers and make educated changes to your site. A great tool for A/B testing is Optimizely. This intuitive platform allows users to make direct changes to…

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