July 2014

Increasing Lead Generation with Commitment Tactics

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As marketers we often use psychology to get our clients more business. Robert Cialdini explains in his book Influence: Science and Practice that consistency is a fundamental principle underlying how people make decisions. Scientific studies have demonstrated time and time again that people tend to act in ways that reinforce their previous behaviors. Psychologists believe this is because people find it awkward to contradict themselves. People want to look consistent…

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5 Questions Every CMO Needs to be Ready to Answer

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Should we redesign our company logo? To answer this question, you first need to ask the question why? Redesigning your logo is a big decision and something your organization shouldn’t take lightly. Remember, your customers identify with the current logo and there is potential goodwill that has been attached over the years. As the Chief Marketing Officer, it is your responsibility to lead the rest of the executive team through…

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