September 2014

How to Strengthen Your Company’s Twitter Presence

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Twitter is an exciting social media platform that allows you to easily see what is being spoken about all over the world. As a business owner, you want to tap into Twitter conversations surrounding your industry in the hopes of bringing further attention and recognition to your business. Where do you begin? There are three fundamental questions you should ask yourself once you are on Twitter: How do I make…

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Shaping Perceptions: Marketing with Presentations

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Marketing, at its core, is the business of perception. Smaller companies sometimes lose sight of this idea behind the looming shadow of immediate ROI, but the truth is that every interaction someone has with your company – your product, your website, your employees, your ads, your brand – is valuable. Each impression builds incremental trust, awareness, credibility, and understanding that keep you top-of-mind when the right need arises. It is…

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How to Make the Most Out of Your Video Shoot

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Strategy. When building out your planning documents, you need to begin with your high-level strategy. What do you want your video to accomplish for your company? Are you merely seeking to strengthen your brand, or are you looking for your viewers to take some type of direct action as a result of watching your video? What tone should the video take? What audience(s) are you looking to engage with? The…

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5 Tips to Optimize Your Company’s LinkedIn Page

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You can only make a first impression once, so make it a good one. If people don’t like what they see online, they can simply click a mouse and find a new solution – it is critical to capture people’s attention right away. As an individual, and company, a great place to start is LinkedIn. Below are five ways to ensure you are optimizing your LinkedIn Company Page. Tell a story People want information…

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