June 2016

Website Redesign for the Customer Journey

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Remember the 90s, when websites included things like page counters, cheesy music that played on load, clip-art graphics, and intensely patterned backgrounds? We’ve come a long way in the digital age (thank goodness), and creating a professional, responsive, user-friendly website is more important than ever. If it’s been awhile since you’ve updated your website or the results from your web traffic haven’t been as strong as you’d like, it may…

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Facebook Advertising – Keys to Setting Up Effective Campaigns

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With over 1.4 billion users worldwide, Facebook advertising has come a long way over the past few years (and even months!). Compared to other display channels, Facebook can be relatively inexpensive and offers more visibility into audience performance. Once you have a Facebook page, you are free to start setting up audiences and campaigns. But first, here are some important thing you should consider to maximize effectiveness. Targeting the Right…

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3 New Facebook Features Every Small Business Should Know About

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From the layout of the News Feed to the way you ‘like’ a picture, Facebook is constantly changing. Especially in its function as a platform for businesses, Facebook has made great strides and is evolving continuously. Read on to learn more about new, relevant features that are simple to implement and will take your company profile to the next level. Shop Section The Shop Section is a great add-on Page…

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Tips for Using LinkedIn as a Lead Generation Tool

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LinkedIn is widely regarded as a go-to social media platform for recruitment purposes; streamlining the application process for job seekers, the sourcing/screening process for recruiters, and facilitating direct communication between the two. There is also a pervasive misconception that LinkedIn’s value begins and ends at these recruitment-centric applications. In practice, LinkedIn is also a powerful platform for lead generation purposes. LinkedIn is rated as the most effective social platform for…

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