June 2017

8 Simple Steps for Conducting Killer Customer Interviews

Posted by & filed under Blog.

Whenever kicking off a new client engagement, a thorough vetting of how the brand is being positioned, messaged, and perceived—both internally and externally—is in order. Customer Interviews provide a valuable opportunity to audit the entire approach through which we should be communicating with our target—presenting the right message, to the right person, in the right place, at the right time. So, what’s the quickest way to get to the bottom…

Learn More

3 LinkedIn Advertising Features You May Be Missing Out On

Posted by & filed under Blog.

With more than half a billion users worldwide and the ability to target by company, experience, education, interests, and identity, LinkedIn is a valuable and effective platform for getting in front of your ideal audience. LinkedIn advertising features give you the ability to combine target criteria, which allows you to market to decision makers, influencers, and executives from the top to the bottom of the funnel. In the past, we’ve shared…

Learn More

Calculating Your Optimal Facebook Budget

Posted by & filed under Blog.

It can be difficult to know where to start when it comes to selecting a budget for your first Facebook campaign. But there are some important considerations you can make ahead of time to help you set realistic expectations based on the specifics of your campaign and goals. The power of your Facebook advertising dollar depends on many factors including ad type, audience composition, and ad delivery schedule. Luckily, you…

Learn More

Is Your Google My Business Page Fully Optimized?

Posted by & filed under Blog.

Google My Business pages are a great way to show up in local searches. Having a Google My Business page allows a company to have its address, hours of operation, phone number, pictures, reviews and a link to its website. Potential customers can get a full picture of what a company does and exactly how to contact them. Optimizing these pages is extremely important in order to make sure your…

Learn More