June 2017

3 LinkedIn Advertising Features You May Be Missing Out On

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With more than half a billion users worldwide and the ability to target by company, experience, education, interests, and identity, LinkedIn is a valuable and effective platform for getting in front of your ideal audience. LinkedIn advertising features give you the ability to combine target criteria, which allows you to market to decision makers, influencers, and executives from the top to the bottom of the funnel. In the past, we’ve shared…

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Calculating Your Optimal Facebook Budget

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It can be difficult to know where to start when it comes to selecting a budget for your first Facebook campaign. But there are some important considerations you can make ahead of time to help you set realistic expectations based on the specifics of your campaign and goals. The power of your Facebook advertising dollar depends on many factors including ad type, audience composition, and ad delivery schedule. Luckily, you…

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Is Your Google My Business Page Fully Optimized?

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Google My Business pages are a great way to show up in local searches. Having a Google My Business page allows a company to have its address, hours of operation, phone number, pictures, reviews and a link to its website. Potential customers can get a full picture of what a company does and exactly how to contact them. Optimizing these pages is extremely important in order to make sure your…

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