February 2018

Referral Programs: Make Your Customers Work for You

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An effective referral program is worth the investment to help generate and close new business. B2B companies that have a referral program report a 70% higher conversion rate and a close time on sales that is 69% faster (Extole). Choose an incentive structure There are two main incentive structure options: Tiered Structure: The referrer gets increasing benefits for each additional referral in order to encourage and reward multiple successful contract…

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6 Ways to Build a Better Email

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Looking to take advantage of email marketing to promote your business? With the ease of instantaneous electronic communication, low cost per send, and the ability to reach half the world’s population (over 3 billion email users worldwide), email promotion seems like a no-brainer; however, with over 200 billion emails launching every day, your email strategy will need an upgrade in order to cut through the noise and avoid an unwanted…

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Google Analytics: Key Metrics 101

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You’ve got a website for your business but you’re not sure how to measure success or engagement. Setting up Google Analytics is easy and can give you insightful metrics on what’s working on your website – and what’s not. The first step is to get Google Analytics installed on your website. This is free to set up for any website. Here’s an introductory article from Gmail on how to set…

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