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The first step in selecting a bid strategy for Google AdWords is to decide on your company’s or project goals. Since bid strategies are set at the campaign …

If your business website is more than a few years old, chances are it’s outdated. If you decide that your website is ripe for an overhaul, try to make the most out of the redesign process. Don’t forget to add a “You Are Here” and to start simple on your homepage.

First time building a survey? Below is a list of questions that I wish I’d had in my back pocket when I built my first survey. Consider these questions as you research online survey partners. Whether you’re polling the general public, current customers, or people who have worn knee-high socks with their Birkenstocks in the past year, you can confidently choose a partner who will help you get the accurate insights you need.

You want to grow your business. You have countless channels to choose from, infinite sales representatives banging down your door with the “perfect solution,” and limited resources. So, …

The term content marketing – the strategic approach to providing relevant and valuable content to a defined audience – originated in the early 1990’s and gained popularity with …

YouTube is the world’s second largest search engine with two billion videos streamed yearly. Video optimization will expose your company’s brand to a universe of new prospects. Most …

Is blogging still important for your company? Years after Content was declared King, many question whether blogging is worth the time spent researching and writing worthwhile entries. The …

Yelp was founded in 2004 as a forum for crowd-sourced reviews and has always been known for standing behind the customer. Yelp’s algorithm, in which it decides which …

Company culture is very nuanced and complex. It’s intential and can be cultivated, but it’s also a natural byproduct of the people who make up your company. For …

There has typically been a large focus on SEO best practices for a company’s website including content, website architecture, meta data and linking. These sections of SEO are …