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When assessing the performance of your company’s homepage, one important metric to keep an eye on is your PageRank score. PageRank is a metric designed by Google co-founder …

If you’re going to market your company, you need the right tools. Whether you choose to hire outside help or to do it yourself, using the right technology …

Do you know? It’s important to monitor the pulse of conversation about your brand, products and industry to stay up to date and respond when needed. But tracking …

In our last post, we discussed how investing in marketing strategies that boost customer retention is both valuable and profitable. Customer relationship management (CRM) can seem daunting; traditional …

A recent report surveying 750 small business owners found that while small businesses are predicted to maintain steady marketing budgets in 2011, over 15% of respondents planned to …

Welcome to the first of many blog posts to come. The purpose of this blog is to provide a stream of relevant, practical information to small and mid-size …