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To continue with our last conversation, we’d like to discuss another leader in the location-tech trend: location-based check-in applications.  If you’ve had an ear on the social media …

Is a snazzy logo helpful to your organization? Sure. Is it everything? No way. Marketing is not only about your corporate identity or the “marketing campaigns” you run; …

Lately, it is hard to ignore the buzz surrounding location-based online tools. Groupon, the localized daily-deals site, in particular has headlined recent news following its rejection of Google’s …

Last post, we discussed Google’s PageRank metric and why it is a valuable tool for small business owners. By now you probably know your site’s score, and you …

In today’s fast paced online revolution, it’s easy to be left behind. Traditional marketing is becoming less and less effective. Popular new tools and websites hit the mainstream …

When assessing the performance of your company’s homepage, one important metric to keep an eye on is your PageRank score. PageRank is a metric designed by Google co-founder …

If you’re going to market your company, you need the right tools. Whether you choose to hire outside help or to do it yourself, using the right technology …

Do you know? It’s important to monitor the pulse of conversation about your brand, products and industry to stay up to date and respond when needed. But tracking …

In our last post, we discussed how investing in marketing strategies that boost customer retention is both valuable and profitable. Customer relationship management (CRM) can seem daunting; traditional …

A recent report surveying 750 small business owners found that while small businesses are predicted to maintain steady marketing budgets in 2011, over 15% of respondents planned to …