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Just over a year ago, Pinterest appeared to be little more than an online scrapbook for storing visual bookmarks of websites and projects to revisit at a future …

Most small business owners, particularly in the start-up phase, tend to wear a lot of hats. They’re the “chief cook and bottle washer” of the operation, doing everything …

January is a time for making resolutions, and that activity is not limited to individuals; companies make resolutions too by way of making solid plans for the coming …

Small businesses are overwhelmingly turning to social media to boost their site traffic (and foot traffic) in a cost-effective manner. They tweet and send out Facebook updates regularly, …

Most marketing plans focus on prospecting. Business owners tend to use marketing channels to deliver messages they hope will drive new business. Generating new customers is key to …

It crept up on us pretty quickly, this need for social media. It went from an optional little side project to occupy the college intern to a fundamental …

This week, Americans will sit down to celebrate Thanksgiving with family and friends, taking time out to give thanks for their good fortune, health, loved ones, and the …

With the passing of Apple founder and technology giant Steve Jobs, there’s been much discussion among technology and media experts about the impact Jobs’ creations have had on …

Having a company blog is critical. Just as important, however, is ensuring that you regularly and appropriately contribute to that blog. Consistently updating your website with new content …

Most companies are familiar with the standard Mission Statement: It’s a public document that outlines the company’s goals and priorities, and it serves as a uniform position statement …