Updating Core Messaging to Increase Brand Awareness and Market Penetration
The SaaS firm had invested its time and energy in developing their product. Although the technology was in place, potential customers were not familiar with the brand. Their key product lacked clear messaging, value propositions, or marketing assets. Additionally, the firm’s lack of marketing resources meant they were relying solely on referrals to generate new business, no lead generating marketing tactics were active.
After reviewing the state of the brand’s product, messaging, assets, and overall marketing foundation, the TribalVision team recommended that we work to update the core messaging so it spoke to the platform’s value in a way that would resonate with target audiences. From there we would incorporate the new messaging into a variety of assets which would be deployed in lead generation campaigns.