Unifying a Company’s Brand to Build a Lead Generation Machine
Challenges
Our client provides technology solutions for the public safety space as well as the U.S. Department of Defense. Their various offerings and specialties were divided along product and industry lines across three different websites. We set out to rebrand the organization and unify the client’s overall message, value proposition, and web presence before eventually building a lead generation machine.
Approach
The most challenging task was merging the three existing websites into one, cohesive site.Showcasing all of the company’s core offerings and addressing their various audiences, required our team to develop clear messaging guidelines and unique customer journeys.
We then devised a web and lead generation strategy that better positioned the organization against their competitors and sought to increase their share of the market and drive new business.