Leveraging Digital Marketing to Build Brand Awareness for an NPO
Challenges
Building engagement to celebrate a nonprofit’s 10 year anniversary
Our client is a nonprofit organization that provides affordable, mobile, high-speed internet access to schools, libraries, and nonprofits so they can better carry out their missions. With an internal marketing team of their own, our client engaged with TribalVision to develop content to celebrate their 10 year anniversary.
Approach
Increasing brand awareness by promoting and sharing testimonials
Our client’s initial engagement was to increase awareness of their 10 year anniversary. We developed a story-telling contest which allowed customers to submit testimonials and videos about their experience working with the client. These testimonials were shared on social media to spread awareness for their customers’ mission and how our client helped them achieve it.