Building a Local SEO Footprint for a PE-Backed Waste System Firm
While the WRE brand over the years has become the trusted industry leader of New England communities up and down the eastern seaboard, they found themselves at a stand still in terms of digital growth with minimal new business coming for some key target markets. To this end, to reach those potential customers, they looked to increase visibility on the web in 170 identified key local areas in New England, 15 of which they had a physical branch near, the remainder that they did not. Due to a lack of name-recognition in those key areas, WRE needed to find new ways to expand its brand’s reach and communicate its suite of services.
The TribalVision team prioritized building a robust local SEO strategy at the onset. With the backing from Gryphon Investors, WRE was able to expand further. This would provide the Google search results time to feel the impact of WRE’s updated approach. To start, careful consideration was made to how to improve the overall authority of the WRE domain.