Off Site, On Target

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Driving traffic to your website using search engine optimization-driven original web content is an absolute necessity. This method, called on-site SEO, is a great first step in building a successful website, which we discussed recently in The ABCs of SEO. The next step involves off-site SEO, which is content developed for online use in places other than your website. The concept is fairly simple: the more places you have content,…

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Leveraging Synergies is Not Manual Labor

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Corporate buzzwords and business terms tend to come and go. Once a phrase becomes overused, it starts to sound cliché and lose its strength. Remember these?: “At the end of the day” “Information superhighway” “Cutting edge” “Game changer” Over time, these once-original expressions fell by the wayside as new phrases popped up to take their places. In addition to replacement terms, the lexicon continues to grow as even more new…

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Online Tools for Today’s Businesses

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One of the best things about being a small business owner in today’s market is that there is simply no shortage of fantastic online tools to help companies advertise, analyze, sell, evaluate, promote, and grow their product lines and service offerings. Of course, one of the worst things about being a small business owner in today’s market is that there are just so many online tools to choose from that…

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The ABCs of SEO

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If you’re not actively engaging in the right kinds of Search Engine Optimization (SEO) practices, your website just can’t do its job. In the early days of online marketing, websites were simply online versions of paper marketing materials. Today’s websites can do much more, and one way they do that is through proper SEO activities. In short, a simple website is like advertising in the phone book: you’re visible only…

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White Papers For Bright Ideas

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Marketing, as we’ve discussed before, is not about a logo or a fun website. Marketing is about creating a positive image of your company and positioning your organization as a leader or an authority in the market. White papers can be extremely helpful tools in these efforts. When designed and distributed properly, well-written white papers have the potential to generate leads, drive sales, and inform potential customers. They are part…

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Click Here! – An Introduction to Facebook Ads

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Once your company has a strong Facebook page, one that’s being consistently fed new material by your Search Engine Optimization (SEO)-driven corporate blog and Twitter feeds, it’s time to think about advertising. Since there’s no better place to start advertising than on a platform where your company already has a strong presence, Facebook ads are a great first step in a social media ad campaign. Welcome to Planet Facebook If…

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Extra! Extra! Blog All About It!

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Having a professionally developed and managed company website is, of course, absolutely essential. Websites often serve as the cornerstone of successful marketing campaigns and the first point-of-contact for prospective clients. When developed with careful attention to site analytics and Search Engine Optimization (SEO), websites increasingly bring in the new, high-quality leads that drive business in a global marketplace. There is, however, one often-neglected aspect of business’ websites: the corporate blog….

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Can You Hear Me Now?

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We already know that social media and direct email campaigns are an integral part of a successful marketing plan. We post, we tweet, we update, we blog. We put our corporate image out into the ether for public consumption and let the social media machine spread that message exponentially. In the past, this would have been enough: get the message across and see results. However, today’s marketing is no longer…

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Email Marketing 101

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Small businesses have more options than ever when it comes to effectively marketing their businesses on a small budget. In addition to using Facebook, Twitter, and other social media outlets, business owners are increasingly using email to make direct contact with their potential and existing customers. Direct email marketing, sometimes called “blast email,” can be extremely lucrative if done properly. However, when used inappropriately, direct email campaigns can do more…

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To Tweet or Not To Tweet…

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At a recent seminar about social media marketing, I met a woman whose boss had sent her, saying, “Go learn about that social media stuff so we can start tooting or tweeting or whatever it is.” She was new to social media, uncomfortable with much beyond a personal Facebook page. As the presentation continued, she furiously took notes: Twitter, Facebook, MySpace. LinkedIn, Ning, Tagged. Bebo, Orkut, Delicious. Tumblr, StumbleUpon, HootSuite….

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