Tiny Spaces, Big Impacts

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One of the first lessons of business is also one of the simplest: No matter what business you’re in, you’re always in sales. That is, to succeed in any field, we must sell people on ourselves by commoditizing our personal brands. We must market ourselves – our knowledge, skills, and expertise – as if we are selling the most sought-after, cutting-edge products and resources on the market. This used to…

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Marketing by the Numbers

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Marketing isn’t about taglines, logos, fancy design, or the 4 P’s. Well actually it is but I wanted to make a point. It is about much more than that. One piece of marketing that is very rarely discussed by college professors or in marketing books are the numbers. That’s right, the ugly numbers. Many new marketing grads enter the world of marketing thinking marketing only involves the subjects listed in…

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A Walk Through The (IT) Cloud

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The Cloud. It sounds a bit daunting to some, vague to others, and dangerous to many. Keeping proprietary data secure while providing employees with remote access to their data can seem like an impossible task, and one that’s not entirely worth the risk. What many companies don’t realize is that they’re already using the cloud, or at least their employees are. For example, we recently discussed the benefits of utilizing…

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Fail to Plan = Plan to Fail

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People have long said, “Time is money.” Small businesses have made great changes in the last decade to truly maximize returns on their time investments by implementing flextime policies, using freelancers, outsourcing projects, and allowing employees to telecommute. All of these timesaving methods allow companies to pay people for time they truly spend working rather than doling out hourly wages for downtime and water cooler chats. Still, finding ways to…

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Off Site, On Target

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Driving traffic to your website using search engine optimization-driven original web content is an absolute necessity. This method, called on-site SEO, is a great first step in building a successful website, which we discussed recently in The ABCs of SEO. The next step involves off-site SEO, which is content developed for online use in places other than your website. The concept is fairly simple: the more places you have content,…

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Leveraging Synergies is Not Manual Labor

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Corporate buzzwords and business terms tend to come and go. Once a phrase becomes overused, it starts to sound cliché and lose its strength. Remember these?: “At the end of the day” “Information superhighway” “Cutting edge” “Game changer” Over time, these once-original expressions fell by the wayside as new phrases popped up to take their places. In addition to replacement terms, the lexicon continues to grow as even more new…

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Online Tools for Today’s Businesses

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One of the best things about being a small business owner in today’s market is that there is simply no shortage of fantastic online tools to help companies advertise, analyze, sell, evaluate, promote, and grow their product lines and service offerings. Of course, one of the worst things about being a small business owner in today’s market is that there are just so many online tools to choose from that…

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The ABCs of SEO

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If you’re not actively engaging in the right kinds of Search Engine Optimization (SEO) practices, your website just can’t do its job. In the early days of online marketing, websites were simply online versions of paper marketing materials. Today’s websites can do much more, and one way they do that is through proper SEO activities. In short, a simple website is like advertising in the phone book: you’re visible only…

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White Papers For Bright Ideas

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Marketing, as we’ve discussed before, is not about a logo or a fun website. Marketing is about creating a positive image of your company and positioning your organization as a leader or an authority in the market. White papers can be extremely helpful tools in these efforts. When designed and distributed properly, well-written white papers have the potential to generate leads, drive sales, and inform potential customers. They are part…

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Click Here! – An Introduction to Facebook Ads

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Once your company has a strong Facebook page, one that’s being consistently fed new material by your Search Engine Optimization (SEO)-driven corporate blog and Twitter feeds, it’s time to think about advertising. Since there’s no better place to start advertising than on a platform where your company already has a strong presence, Facebook ads are a great first step in a social media ad campaign. Welcome to Planet Facebook If…

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