Click Here! – An Introduction to Facebook Ads

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Once your company has a strong Facebook page, one that’s being consistently fed new material by your Search Engine Optimization (SEO)-driven corporate blog and Twitter feeds, it’s time to think about advertising. Since there’s no better place to start advertising than on a platform where your company already has a strong presence, Facebook ads are a great first step in a social media ad campaign. Welcome to Planet Facebook If…

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Extra! Extra! Blog All About It!

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Having a professionally developed and managed company website is, of course, absolutely essential. Websites often serve as the cornerstone of successful marketing campaigns and the first point-of-contact for prospective clients. When developed with careful attention to site analytics and Search Engine Optimization (SEO), websites increasingly bring in the new, high-quality leads that drive business in a global marketplace. There is, however, one often-neglected aspect of business’ websites: the corporate blog….

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Can You Hear Me Now?

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We already know that social media and direct email campaigns are an integral part of a successful marketing plan. We post, we tweet, we update, we blog. We put our corporate image out into the ether for public consumption and let the social media machine spread that message exponentially. In the past, this would have been enough: get the message across and see results. However, today’s marketing is no longer…

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Email Marketing 101

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Small businesses have more options than ever when it comes to effectively marketing their businesses on a small budget. In addition to using Facebook, Twitter, and other social media outlets, business owners are increasingly using email to make direct contact with their potential and existing customers. Direct email marketing, sometimes called “blast email,” can be extremely lucrative if done properly. However, when used inappropriately, direct email campaigns can do more…

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To Tweet or Not To Tweet…

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At a recent seminar about social media marketing, I met a woman whose boss had sent her, saying, “Go learn about that social media stuff so we can start tooting or tweeting or whatever it is.” She was new to social media, uncomfortable with much beyond a personal Facebook page. As the presentation continued, she furiously took notes: Twitter, Facebook, MySpace. LinkedIn, Ning, Tagged. Bebo, Orkut, Delicious. Tumblr, StumbleUpon, HootSuite….

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What’s Your Sign?

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Email. Every day, we send, reply, and forward. We CC: and BCC:, file and archive, read and delete. In the process, our typed words travel to offices down the hall and businesses across the planet. Of course, the primary goal of our emails is to communicate the message we’ve typed. However, email can easily do so much more. Email can be a marketing tool. Now, we’re not talking about using…

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Goodbye, FBML. Hello, iFrames.

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Facebook is, as usual, in the news this week. Recently, we discussed Facebook Places, the social media giant’s wildly popular check-in app, which allows users to share their whereabouts. Ideally, this leads to increased foot traffic for brick-and-mortar shops, as those “check ins” show up in users’ activity feeds, sparking interest among their Facebook friends. Before those friends head to a store, however, they often click the check-in link to…

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Making Meetings Matter

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Recently, we talked about the importance of autonomy and culture as they relate to the daily operations of a successful organization. Giving employees a reasonable amount of discretion in how they conduct their work fosters an atmosphere of teamwork, allows for creativity, demonstrates faith in your staff, and shows respect for their ideas. Yet, even in the most forward-thinking of companies, that sense of empowerment is often left at the…

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Time To Start Checking In?

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To continue with our last conversation, we’d like to discuss another leader in the location-tech trend: location-based check-in applications.  If you’ve had an ear on the social media scene over the past year, you’ve probably heard a lot of buzz about how apps like Foursquare and Facebook Places have been storming the social media scene. The potential benefits and rewards they can bring – particularly to small businesses – make…

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Marketing is Not Your Logo!

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Is a snazzy logo helpful to your organization? Sure. Is it everything? No way. Marketing is not only about your corporate identity or the “marketing campaigns” you run; it is about how you run your business and how your customers feel about you. These feelings are developed over time with each interaction a customer has with your company. This includes how the receptionist answers the phone, if your teller waived…

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