Facebook News Feed Changes And Key Takeaways For Successful Organic Content

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Throughout 2017, many Facebook users have noticed and complained that their news feed was being flooded with public content from publishers or companies, drowning out status updates and posts from friends and family. As a result, Facebook has seen a decline in interaction among users and an uptick in passive scrolling and usage – an issue to which CEO of Facebook, Mark Zuckerberg, has shifted his attention. In a recent…

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Artificial Intelligence Will Change Marketing

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Artificial Intelligence (AI) can seem intimidating and creepy when it comes to collecting, reading and analyzing large amounts of information. As marketers, however, we see massive amounts of data being generated from our promotional initiatives. With all this data, it becomes difficult to sift through the noise and find meaningful insights that will allow us to better connect with our customers. On the other hand, consumers today also have a…

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How Advertising Is Similar to a Relationship

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An advertising campaign is like a relationship. There is more to advertising than what is seen with the naked eye. Advertising and creating an advertising campaign involves looking at the intended audience and understanding them on a deeper level. Outlined below are three key points to consider when working on an advertising campaign. They will take the relationship with the customer to the next level. Take the Time from The…

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How to Decide if Marketing Automation is Right for You

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As one of the most popular technologies used today, a marketing automation platform allows you to automate, streamline, and measure a variety of marketing tasks and workflows. Marketing automation assists in generating high-quality sales leads through features such as content personalization and behavioral targeting. A marketing automation platform allows you to nurture and extend the relationships you create with your customers using lead scoring systems and triggered campaigns. When used…

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5 Graphic Design Tips for Marketers

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Marketing and Graphic Design are inextricably linked by nature. Powerful marketing needs great design and similarly, great design needs an effective marketing strategy. Visual design is so important that Facebook refuses to serve any paid ads with more than 20% text. We are a highly visual society that demands quality design to authenticate our purchasing decisions. As marketers, this is not news to us. In fact, we are often pitching…

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3 Simple Exercises to Define Your Brand

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A coherent brand can be a powerful asset whether you’re launching a new product line or creating a new playbook for your sales team to leverage during pitch meetings. New companies tend to be hyper-focused on building a credible and distinct brand, but even well-established companies can benefit from revisiting their brand positioning.  Here are a few simple exercise you and your team can do to help define your brand….

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Building a New Website? Know the Trade-Offs Between WordPress and a Custom Content Management System (CMS)

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Small business owners and marketing directors: I hope this post saves you time and a headache. When you are tasked with building a new business website or updating your current one, your first decision should be whether to build it on a Content Management System (CMS), like WordPress, or on a Custom Content Management System. So many companies make the mistakes of not looking at long-term maintenance costs or thinking…

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How To Use YouTube to Boost Your SEO

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Embedding YouTube videos on your website is a great way to boost SEO. YouTube has a high domain authority, and therefore not only will adding these videos to your website keep users on your page longer, it will also boost your rankings. If you have a video with engaging content that you want on more than one page of your website, use these steps below in order to not have duplicate content. In order…

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4 Signs Your Company Needs a CRM

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Although platforms like Salesforce have become commonplace, there are many businesses who, for whatever reason, have bucked the trend and are not adding a CRM (or Customer Relationship Management System) to track their sales efforts. These organizations have avoided CRM platforms for a variety of reasons; however, there is a point where businesses – even those that never needed one in the past – need to seriously consider adding a platform manage sales activities….

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Should You Use Crowdsourced Design?

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Crowdsourcing graphic design can be a fantastic option for small businesses, but it’s not the right solution for every situation. Crowdsourcing is the method of approaching graphic design by getting design options from many designers online, thereby increasing your options for design itself while minimizing the cost to. This sounds like a great deal! And it is, but only if used for the right projects and managed properly. So how…

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