Building a New Website? Know the Trade-Offs Between WordPress and a Custom Content Management System (CMS)

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Small business owners and marketing directors: I hope this post saves you time and a headache. When you are tasked with building a new business website or updating your current one, your first decision should be whether to build it on a Content Management System (CMS), like WordPress, or on a Custom Content Management System. So many companies make the mistakes of not looking at long-term maintenance costs or thinking…

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How To Use YouTube to Boost Your SEO

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Embedding YouTube videos on your website is a great way to boost SEO. YouTube has a high domain authority, and therefore not only will adding these videos to your website keep users on your page longer, it will also boost your rankings. If you have a video with engaging content that you want on more than one page of your website, use these steps below in order to not have duplicate content. In order…

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4 Signs Your Company Needs a CRM

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Although platforms like Salesforce have become commonplace, there are many businesses who, for whatever reason, have bucked the trend and are not adding a CRM (or Customer Relationship Management System) to track their sales efforts. These organizations have avoided CRM platforms for a variety of reasons; however, there is a point where businesses – even those that never needed one in the past – need to seriously consider adding a platform manage sales activities….

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Should You Use Crowdsourced Design?

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Crowdsourcing graphic design can be a fantastic option for small businesses, but it’s not the right solution for every situation. Crowdsourcing is the method of approaching graphic design by getting design options from many designers online, thereby increasing your options for design itself while minimizing the cost to. This sounds like a great deal! And it is, but only if used for the right projects and managed properly. So how…

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5 Pre-Trade Show Tips for Trade Show Marketing Success

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Trade shows are an essential element of B2B marketing success. However, there’s more to a successful trade show than just showing up and walking around. In fact, most of a company’s success at a trade show begins well in advance of the show’s opening day. Here are 5 pre-show tips to help you get the most out of your trade show marketing efforts. Identify a few key trade shows to…

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Five Steps to Account Based Marketing

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Account Based Marketing is a specialized approach that has been proven for B2B industries. Traditionally, marketing has focused on producing a “wide-net” funnel where marketing is used to position a brand in such a way that a wide unknown net of interested individuals can engage and learn specifically about the brand. Instead, with Account Based Marketing, the approach is much more direct, allowing Sales and Marketing teams to work together…

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Cold Calling 2.0

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Cold Calling 2.0 is a process-oriented tactic any organization can implement to generate high-quality leads. It is more sophisticated than cold calling, and uses email, which can be deployed at a faster rate than phone calls. It can be accomplished in five basic steps: Step 1: Determine and Develop the Audience You will need to define the list of decision makers your organization wants to acquire. This list should include…

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It’s Time – A/B Test Your Website

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A/B testing is the not so secret approach to optimizing any website. A/B tests compare two or more variations of a landing page by adjusting features such as text size, calls-to-action (CTAs), images, etc. It’s an ideal way to acquire data based on real consumers and make educated changes to your site. A great tool for A/B testing is Optimizely. This intuitive platform allows users to make direct changes to…

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Marketing Automation: A Crash Course

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Over the past 20 years, automation has changed the professional landscape. With the introduction of artificial intelligence into both major and minor decision-making processes, workplace automation has served to improve the lives of many billions of people around the world. Marketing automation is no different and what used to take a team of sales people and a complex customer database can now be done with a few simple drag-and-drop tools,…

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LinkedIn: Build Your Network to Grow Your Business

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Before you click “Connect” on that prospect’s LinkedIn profile, be sure your company page and profile are fully optimized. Both are first impressions of your brand that a prospect will look at before deciding whether or not to engage. If you haven’t taken this important step, read this recent blog post to get up-to-speed. With those two items checked off your list, you can now start focusing on building your…

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