Put Your Best Face Forward: How To Optimize Your Company’s LinkedIn Profile

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LinkedIn can be an incredible resource for awareness and lead generation when used correctly. One in three professionals on the planet are LinkedIn users making it essentially a rolodex of professional contacts. Of the 467 million active LinkedIn members, seventy-seven percent of those users use the platform to research companies and people before they interact with them. This means that with a few simple updates and additions to your LinkedIn…

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Thought Leadership for Subject Matter Experts

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If you’re a multi-billion dollar company with major brand recognition, it’s not difficult to get the media to listen to what you have to say. But what about small and medium-sized businesses? They may not have the national clout or major announcements that press releases love to highlight, but they still have a great deal of valuable industry knowledge and expertise to impart. Here’s how your business, no matter what…

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Buyer Personas: What are they and how do I create them?

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Have you ever thought about who your customers are? Prepared Paige, Showboat Sean, Adventurer Aaron… these are the names of fictional characters we created to represent prospective customers for our boating course. None of us really know much about boating, so our first step to marketing this course was thinking about who would be taking it and why. That’s when we realized, how much did we really know about our…

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E-commerce Tips: Using Your Brand to Increase Average Order Size

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Today’s e-commerce environment is highly competitive. And with giants like Amazon and eBay playing in the same sandbox, it’s difficult for small businesses to get started and carve out a market of loyal customers. So how do you stand out from the crowd while also driving conversions? Create an authentic brand and find as many opportunities to build upon your story throughout the conversion funnel. Consumers gravitate towards successful brands…

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Make a Promotion Plan to Launch a New Website

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You’re about to launch a new website … congrats! You’ve put in months making sure your site will be intuitive, attractive and easy to navigate but now you need to get the word out.  It’s worth taking the time pre-launch to put a plan in place to make a bigger splash with your new site. Here are some basic ideas to work into your promotion plan. 1. Notify Your Customers and…

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How to use a March Madness approach to A/B testing

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It’s that time again. That time when those who lay quiet for 11 months out of the year awaken and show their true competitive colors. Like the brackets behind the NCAA Tournament, your marketing tactics can use a similar approach to introduce A/B testing to make for a winning strategy. A/B testing is a common marketing tactic that allows companies to recognize best practices for their specific campaigns, and then…

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Tips for Placing Ads on Facebook

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Facebook is a powerful tool to reach a highly-targeted segment of customers, develop your brand’s authenticity, and drive new business. As more and more companies discover the many functionalities of the platform, paid ads on Facebook are becoming increasingly popular—and effective! However, before jumping into Facebook advertising, consider the tips below to make the most out of the platform. Take Stock of Your Assets As with every social platform, having…

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How to find & Fix the Bottlenecks in your Lead Management Process

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Do you ever have that sneaky feeling like there are leads that fall through the cracks? Almost every lead management process has its bottlenecks and inefficiencies, and it can be an uphill battle to fix it. It may be tricky to track of every lead from creation to conversion, but there are many benefits to ironing out the lead handling process for your organization  When a lead workflow is established…

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A Reengagement Campaign that Converts

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A reengagement campaign is often overlooked by businesses because the sales and marketing teams are hyper-focused on new leads and new customers. However, setting up an automated reengagement campaign is an easy way to engage with lapsed leads and convert them to customers.   Target: Compile a list of lapsed leads. Depending on your business and sales cycle you can pull leads from the past six months, or as far…

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Gain an Edge Over Your Competition With These Research Tools and Tactics

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Nobody ever created a strong marketing strategy without industry context. Competitor research is the cornerstone of an effective marketing plan because it provides you with an understanding of how needs for your product or service are currently being met in the market. With this information, you can build truly unique positioning, identifying an unmet need and articulating how your offering serves this need better than any competitor’s. You can also…

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