8 Simple Steps for Conducting Killer Customer Interviews

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Whenever kicking off a new client engagement, a thorough vetting of how the brand is being positioned, messaged, and perceived—both internally and externally—is in order. Customer Interviews provide a valuable opportunity to audit the entire approach through which we should be communicating with our target—presenting the right message, to the right person, in the right place, at the right time. So, what’s the quickest way to get to the bottom…

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3 LinkedIn Advertising Features You May Be Missing Out On

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With more than half a billion users worldwide and the ability to target by company, experience, education, interests, and identity, LinkedIn is a valuable and effective platform for getting in front of your ideal audience. LinkedIn advertising features give you the ability to combine target criteria, which allows you to market to decision makers, influencers, and executives from the top to the bottom of the funnel. In the past, we’ve shared…

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Calculating Your Optimal Facebook Budget

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It can be difficult to know where to start when it comes to selecting a budget for your first Facebook campaign. But there are some important considerations you can make ahead of time to help you set realistic expectations based on the specifics of your campaign and goals. The power of your Facebook advertising dollar depends on many factors including ad type, audience composition, and ad delivery schedule. Luckily, you…

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Is Your Google My Business Page Fully Optimized?

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Google My Business pages are a great way to show up in local searches. Having a Google My Business page allows a company to have its address, hours of operation, phone number, pictures, reviews and a link to its website. Potential customers can get a full picture of what a company does and exactly how to contact them. Optimizing these pages is extremely important in order to make sure your…

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Live Chat: The Powerful Tool Every Business Should Have

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How many website visitors does your organization receive on a weekly basis? Studies show the average number of website visitors for small to medium size businesses is ~700 a week (Source). Who are these site visitors? Are they qualified leads? Are they customers interested in more of your services or products? Are they people looking to partner with your organization? Live chat enables you to find out more information about…

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What to Do About Those Negative Glassdoor Reviews

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During the last few years, Glassdoor has become a crucial platform during the job search process. Candidates frequently check Glassdoor to learn about a company when applying and interviewing. Job applicants often base many of their assumptions about a company upon their Glassdoor reviews. According to Glassdoor, over 40 million people visit Glassdoor on a monthly basis. Understandably so, companies are often curious what to do about those negative reviews….

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Is Your Company Too Small for a CRM?

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A CRM, or customer relationship management system, can seem complicated and intimidating, but it’s really just a central place to track all the information you have about your customers and prospects, plus log all your communications and efforts to sell them. When you take the time to think about it, the alternative to having a CRM is what’s really complicated. Even a small business needs to keep a list of…

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Put Your Best Face Forward: How To Optimize Your Company’s LinkedIn Profile

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LinkedIn can be an incredible resource for awareness and lead generation when used correctly. One in three professionals on the planet are LinkedIn users making it essentially a rolodex of professional contacts. Of the 467 million active LinkedIn members, seventy-seven percent of those users use the platform to research companies and people before they interact with them. This means that with a few simple updates and additions to your LinkedIn…

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Thought Leadership for Subject Matter Experts

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If you’re a multi-billion dollar company with major brand recognition, it’s not difficult to get the media to listen to what you have to say. But what about small and medium-sized businesses? They may not have the national clout or major announcements that press releases love to highlight, but they still have a great deal of valuable industry knowledge and expertise to impart. Here’s how your business, no matter what…

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Buyer Personas: What are they and how do I create them?

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Have you ever thought about who your customers are? Prepared Paige, Showboat Sean, Adventurer Aaron… these are the names of fictional characters we created to represent prospective customers for our boating course. None of us really know much about boating, so our first step to marketing this course was thinking about who would be taking it and why. That’s when we realized, how much did we really know about our…

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